Enbridge President Steve Wuori said the company has a goal of zero incidents on its 50,000-mile network of onshore pipelines in the United States and Canada.
"We must take the extra step to reach out to emergency response organizations located near our North American pipelines to offer specific information about the products we transport and the most effective tactics for responding to a pipeline emergency," he said in a statement.
Enbridge said it designed an online tool that includes "3-D, interactive graphics" that would help emergency responders deal with pipeline incidents.
The company said it would launch this year a face-to-face measure for 911 dispatchers working in areas that host Enbridge pipelines.
The rupture of Line 6B, part of the Enbridge-operated Lakehead pipeline system, released about 20,000 barrels of oil into southern Michigan waters starting July 26, 2010. The pipeline was carrying so-called tar sands oil, which sinks and mixes with river sediment.
Enbridge said the online training tool was based on similar programs developed by the National Association of State Fire Marshals.