facebook
twitter
search
search

Chipotle 'Scarecrow' a moving, impressive ad

The fast food chain advertised its iOS game with a haunting animated short film highlighting the evils of factory farming.
By GABRIELLE LEVY, UPI.com   |   Sept. 15, 2013 at 1:52 PM
2 of 11

Chipotle has worked hard to position itself as alone among fast food restaurant chains to emphasize its commitment to responsible sourcing practices, and its latest advertisement is a haunting takedown of corporate factory farming.

The ad, more a short film, is a gorgeous piece of animation that hardly mentions Chipotle at all -- in fact, it's actually advertising "The Scarecrow," a new game for Apple mobile devices.


Set to Fiona Apple's eerie rendition of "Pure Imagination," the film dives into a world when where scarecrows are out of their traditional job protecting fields of growing food, and instead are working for the industrial (fictional) Crow Foods.

The scarecrow sees how awful food has become, with chickens pumped full of antibiotics and steroids and cows kept cooped in crates to keep their muscles weak. He dreams of a better way, and, in the game, works to take down the evil Crowbots running the factories.

Watch the video -- and keep a box of tissues at hand.

Like Us on Facebook for more stories from UPI.com  
Related UPI Stories
Latest Headlines
Top Stories
Compact cannon for British armored vehicles
Volvo unveils new child seat concept
New Zealand military receives medium heavy military trucks
BBC to lay off 1,000 people to make up for $234M in lost revenue
U.S. proposes tighter pipeline spill rules