facebook
twitter
rss
account
search
search
 

Chipotle 'Scarecrow' a moving, impressive ad

The fast food chain advertised its iOS game with a haunting animated short film highlighting the evils of factory farming.
By GABRIELLE LEVY, UPI.com   |   Sept. 15, 2013 at 1:52 PM   |   Comments

1 of 11
Sept. 15 (UPI) -- Chipotle has worked hard to position itself as alone among fast food restaurant chains to emphasize its commitment to responsible sourcing practices, and its latest advertisement is a haunting takedown of corporate factory farming.

The ad, more a short film, is a gorgeous piece of animation that hardly mentions Chipotle at all -- in fact, it's actually advertising "The Scarecrow," a new game for Apple mobile devices.

Set to Fiona Apple's eerie rendition of "Pure Imagination," the film dives into a world when where scarecrows are out of their traditional job protecting fields of growing food, and instead are working for the industrial (fictional) Crow Foods.

The scarecrow sees how awful food has become, with chickens pumped full of antibiotics and steroids and cows kept cooped in crates to keep their muscles weak. He dreams of a better way, and, in the game, works to take down the evil Crowbots running the factories.

Watch the video -- and keep a box of tissues at hand.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Tesla could face sales ban in Michigan Tesla could face sales ban in Michigan
2
Early completion of refit of Italian aircraft carrier Early completion of refit of Italian aircraft carrier
3
British Reaper UAVs join the fight against Islamic State British Reaper UAVs join the fight against Islamic State
4
Europe must drop the euro, Germany abandon mercantilism Europe must drop the euro, Germany abandon mercantilism
5
Teledyne subsidiary gains contract for submarine work Teledyne subsidiary gains contract for submarine work
Trending News
Around the Web
x
Feedback