In a statement published on Facebook's blog, officials confirmed that sponsored hashtags are not currently for sale. Nonetheless, the company encouraged advertisers to use them and to test different strategies that could work for their businesses.
"We recommend you search for and view real-time public conversations and test strategies to drive those conversations using hashtags," read the statement. "Hashtags do not impact your distribution or engagement in News Feed on either desktop or mobile. We recommend you continue to focus on your existing campaigns to drive your most important business objectives."
Other social media outlets that use hashtags, like Twitter, sell sponsored links during important events like the Super Bowl and award shows. According to Mashable, Facebook's use of hashtags will be more complicated, however, because the majority of posts on the network are private.
"Hashtags are a first step in surfacing relevant and important public conversations," the company said in a statement. "Over time, our goal is to build out additional functionality for marketers including trending hashtags and new insights so that you can better understand how hashtags fit into your overall Facebook advertising strategies and drive your business objectives."
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