BILLUND , Denmark, Dec. 6 (UPI) -- Lego Group's Jorgen Vig Knudstorp will step down as CEO and lead a new branding division within the toy company, a corporate statement said Tuesday.
Knudstorp, 48, will head the Lego Brand Group to develop and protect the Lego brand, which now includes a presence in movies and amusement parks, in addition to the company's iconic plastic building-block toy sets. His deputy in the new venture will be Thomas Kirk Kristiansen, fourth-generation owner of the company headquartered in Billund, Denmark, the statement said.