PALO ALTO, Calif., Sept. 23 (UPI) -- Social media giant Facebook inflated average video viewing times from its platform by up to 80 percent in the past two years, the company and other sources said.
Facebook boosted the figures by counting a video as viewed if it had been seen for more than 3 seconds when calculating its "average duration of video viewed" metric, which makes it seem like viewers were watching videos for much longer.