LOS ANGELES, Feb. 18 (UPI) -- Fandango is the new owner of popular movie services Flixster and Rotten Tomatoes after signing a deal with Warner Bros. Entertainment.
The movie ticketing site, a unit of NBC Universal, announced the acquisition Wednesday, with Fandango President Paul Yanover calling the two newly obtained brands "invaluable resources for movie fans."
The move will expand Fandango's user reach to 63 million unique visitors each month as Flixster and Rotten Tomatoes collectively draws 20 million users on a monthly basis. As of now, the two companies will maintain their usual operation, with no staff cuts expected.
Fandango also acquires the world famous professional film rating tool used on Rotten Tomatoes, the Tomatometer, from the deal. The rating tool allows site visitors to see the percentage of positive critic reviews for a given movie or television show; the influential tool is known to significantly impact box office totals.
"Our new expanded network will offer unparalleled capabilities for all of our exhibition, studio and promotional partners to reach a massive entertainment audience with innovative marketing and ticketing solutions that benefit from original content, home entertainment products, 'super tickets,' gifts with purchase, and other new promotional opportunities," Yanover said in a statement released by Warner Bros.
Warner Bros. Entertainment will hold a minority stake in the company as part of the agreement, although financial details have not been divulged.
Flixster, a social site and mobile application for movie lovers which helps them discover new films, has achieved 50 million app installs since its launch in 2007. Fandango will extend its ticketing capabilities to the application to further streamline the full moviegoing experience.
"Combining the expertise and assets of Fandango, Flixster and Rotten Tomatoes will create an incredible resource for consumers to fulfill all their moviegoing needs," said Warner Bros. Chief Digital Officer Thomas Gewecke.
"Bringing these properties together into a single, integrated portfolio creates an opportunity to truly accelerate innovation in movie discovery and ticketing, making moviegoing an even more compelling experience," he added.