LAS VEGAS, Jan. 13 (UPI) -- Netflix CEO Reed Hastings said he feels sharing Netflix accounts is "a positive thing," stating the action likely increases viewer subscriptions in the future.
Hastings made the comment during last week's 2016 Consumer Electronics Show, but his viewpoint was likely obscured by news that Netflix had gone global.
"We love people sharing Netflix whether they're two people on a couch or 10 people on a couch," Hastings said during CES, CNET reported. "That's a positive thing, not a negative thing."
In an example, Hastings said that parents may share their password with their children, but when those children become adults they may become subscribers themselves.
"As kids move on in their life, they like to have control of their life, and as they have an income, we see them separately subscribe," Hastings told reporters at CES. "It really hasn't been a problem."
Netflix does have a policy to curb how widely accounts are shared. Standard Netflix accounts cost $9.99 a month, which allows users to simultaneously watch videos on two separate screens, while accounts costing $11.99 a month will upgrade the number of screens to four.