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Victoria's Secret receives backlash after 'Perfect Body' ad campaign

A Change.org petition demands Victoria's Secret take responsibility for body-shaming women with their depiction of skinny, tall women as "The Perfect Body."

By Aileen Graef
Victoria's Secret is under fire for depicting their models as the ones with "The Perfect Body." UPI/Anthony J. Causi..
Victoria's Secret is under fire for depicting their models as the ones with "The Perfect Body." UPI/Anthony J. Causi.. | License Photo

NEW YORK, Oct. 30 (UPI) -- A new ad campaign from Victoria's Secret is upsetting people as it promotes their clothing with the "perfect body" defined as their thin and tall models.

Critics of the campaign said the images body-shamed women who did not fit their definition of beauty.

A Change.org petition demanded the company "take responsibility for the unhealthy and damaging message that their wording 'The Perfect 'Body'' sends out to society about women's bodies and how they should be judged."

Social media users expressed their discontent with the ads, tweeting with the hashtag #Iamperfect.

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