HERSHEY, Pa., Aug. 29 (UPI) -- The Hershey Company unveiled a new corporate branding and redesigned logo Friday, describing the new look as "fresh" and "modern," while others say it looks suspiciously like emoji poop.
The new logo is simplified compared to its predecessor, dropping the three-dimensional effect and serif font on the wording, and replacing the image of an actual Hershey's kiss candy with a stylized one.