The move was unusual as Google has sold the Glass only to the 8,000 to 10,000 users in its Explorer program and in a one-day sale on April 15. During the sale, customers were allowed to buy the Glass for $1,500, which is the same as the cost to enter the Explorer program.
The sale was not the extravagant affair normally associated with the release of a highly-awaited device like the Glass. The display consisted of an illuminated Glass sign, a table and a few models to help demonstrate the device.
Google revealed in a post on Google+ the various ways they plan to start rolling out the product to interested parties.
"In the last six months, we've been amazed and inspired by our Explorers and the individual perspectives you bring. A few weeks ago, we opened up our site for a single day. The response was overwhelming -- we almost ran out of inventory and had to close things down early. We've since built our inventory back up and plan to continue to accelerate new ways to expand the program in the weeks and months ahead," Google wrote.
"Our hope is to bring Glass to new Explorers, like optometrists, sports lovers, online retailers, cooks and travelers, who (like you!) can get in early and help make Glass better as part of our open beta, ahead of a wider consumer launch. These are exciting times and we're glad to have you along for the ride -- keep the feedback coming!"
Google refused to comment on how many devices were sold or if there would be another sale at a different tournament. Glass is expected to be sold to the public en masse later this year, though the company has not specified a date.