WASHINGTON, April 19 (UPI) -- The U.S. Alcohol and Tobacco Tax and Trade Bureau approved new product Palcohol, powdered alcohol that can be mixed into a drink or sprinkled on food.
Seven flavors of the product -- which should be available to customers later this year -- were approved, including margarita and cosmopolitan.
The company said the product is a solution to the rising cost of liquid alcohol.
“What’s worse than going to a concert, sporting event, etc. and having to pay $10, $15, $20 for a mixed drink with tax and tip. Are you kidding me?!” a statement from the company initially read. “Take Palcohol into the venue and enjoy a mixed drink for a fraction of the cost.”
The website later changed its wording and information.
“We were caught off guard with the release of some of our labels by the Alcohol and Tobacco Tax and Trade Bureau (TTB). As a result, people visited this website that we thought was under the radar because we had not made a formal announcement of Palcohol. … Clearly, this site isn’t finished. … More information will be forthcoming," the site said.