facebook
twitter
rss
account
search
search
 

LinkedIn launches first official simplified Chinese site

Having seen rapid growth in emerging markets, LinkedIn hopes to tap into the 140 million Chinese professionals to grow its social network.
By Ananth Baliga   |   Feb. 25, 2014 at 12:15 PM   |   Comments

| License Photo
MOUNTAIN VIEW, Calif., Feb. 25 (UPI) -- LinkedIn launched its first official website in China, which will be in simplified Chinese, making it the only American social network with a sizable presence in the country.

LinkedIn already has around four million registered users from 80,000 companies on its English language website. But the professional social network hopes to attract the nearly 140 million professionals in China and at the same time strike a truce with Chinese sensors, as LinkedIn users are not likely to discuss politics or organize anti-government protests.

“Our mission is to connect the world’s professionals and create greater economic opportunity -- and this is a significant step towards achieving that goal,” Derek Shen, LinkedIn’s president of China, wrote in a blog post.

Other American social networks, such as Twitter and Facebook, have had issues with Chinese censors and are blocked in China, whereas LinkedIn is the only one to have gotten around this problem. The new venture is in partnership with Sequoia China and CBC and will involve launching of new services and potential investments into local companies that can help LinkedIn.

While Chinese services like Sina Weibo, WeChat, and Baidu have sizable user bases, there is a vacuum in professional social networking in China and LinkedIn can fill in that gap.

LinkedIn at present has 277 million users and has seen growth in markets outside the U.S., especially in emerging markets like India and Brazil, where they have 24 million and 16 million respectively.

“Given the rapid acceleration and development of China’s economy, the expansion of our offering in China marks a significant step forward in our mission to connect the world’s professionals to make them more productive and successful,” LinkedIn CEO Jeff Weiner wrote in a blog post.


[LinkedIn]
[qz.com]
[TechCrunch]

Follow @antbaliga and @UPI on Twitter.
Contact the Author
© 2014 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Russian bank boss feeling sanctions pain Russian bank boss feeling sanctions pain
2
Ukraine's State Guard Service receives armored personnel carriers Ukraine's State Guard Service receives armored personnel carriers
3
Navy's Triton surveillance drone flies cross-country Navy's Triton surveillance drone flies cross-country
4
Additional sub-components being made for Ballistic Missile Defense radar Additional sub-components being made for Ballistic Missile Defense radar
5
Army deploying JLENS radar system to help protect Washington, D.C. Army deploying JLENS radar system to help protect Washington, D.C.
Trending News
Video
x
Feedback