RetailMeNot, a digital coupon destination, conducted a survey with The Omnibus Company that found Dec. 26 kicks off six days of intense shopping with 64 percent planning to buy items for themselves.
"Holiday gifts have been wrapped and delivered, but the shopping is far from over," Trae Bodge, senior editor for The Real Deal by RetailMeNot, said in a statement. "The days following Christmas are some of the busiest for retailers as shoppers take to the stores to use their gift cards and, in many cases, make exchanges or returns."
Forty-two percent of consumers reported they typically ended up returning at least some gifts they receive for the holidays, with 54 percent of parents returning gifts compared with 37 percent of adults without children.
Determined to get what they want, 35 percent of consumers reported they were more likely to return an unwanted holiday gift, while 27 percent said they would keep it, 21 percent said they would regift or 13 percent said they would donate an unwanted present. Compared to last year, consumers reported they were more likely to return 35 percent versus 31 percent last year.
It is more common for respondents that make more than $50,000 a year than those who make less than -- 83 percent vs. 76 percent -- to plan to shop end-of-year sales, the survey found.
Nearly 9-in-10 respondents indicated they've received a gift card as a winter holiday present and they planned to put it to good use in the after-Christmas sales.
The survey of 1,022 U.S. adults was conducted Nov. 21 to 26. It has a margin of error of 3.1 percentage points.