FareCompare.com said that an attempt by Delta Air Lines to raise prices up to $10 for round trip flights failed to catch on across the industry. That means, the airlines that matched Delta's price hikes will be forced to give up the effort and roll back prices, the Chicago Tribune reported Saturday.
Delta rose prices on Tuesday "across the bulk of the carrier's domestic route system," said FareCompare founder and Chief Executive Officer Rick Seaney.
A few airlines attempted to match the increases, including the recently formed American Airlines and United Airlines.
But JetBlue Airways and Southwest Airlines refused to join in, the newspaper reported.
Seaney said he expected the companies that rose prices will give up the effort soon.
"I expect to see Delta and United rolling back shortly. So consumers who plan on shopping today should wait until later this evening to get the benefit of the rollback," Seaney said in an online posting on Friday.
Air fares have been raised on three occasions this year, although there have been 12 attempts by airlines to push prices higher. Delta has instigated most of the price hike efforts, the newspaper said.