facebook
twitter
rss
account
search
search
 

Home Depot: Racist tweet on its account 'stupid and offensive'

Nov. 8, 2013 at 11:26 PM   |   Comments

ATLANTA, Nov. 8 (UPI) -- U.S. retail chain Home Depot says the person responsible for sending a "stupid and offensive" racist tweet has been fired.

The message, a picture that showed two black men and someone wearing a gorilla suit playing the drums, went out Thursday on the chain's Twitter account, The New York Times reported. It was captioned "Which drummer is not like the others?"

The tweet was deleted soon after it was sent.

"We have zero tolerance for anything so stupid and offensive," Stephen Holmes, the chain's corporate communications director, said. "The outside agency that created the tweet and the Home Depot associate who posted it have been terminated. We're also closely reviewing our social media procedures to determine how this could have happened, and how to ensure it never happens again."

Holmes did not name the agency or the employee. The tweet was part of a college football promotion.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Norways Kongsberg to demo missile for U.S. Navy Norways Kongsberg to demo missile for U.S. Navy
2
Eni makes major oil find in Ecuador Eni makes major oil find in Ecuador
3
EBRD: Sanctions hurting Russia EBRD: Sanctions hurting Russia
4
E-3 Sentry aircraft tipped for digital cockpit, avionic systems makeover E-3 Sentry aircraft tipped for digital cockpit, avionic systems makeover
5
Saab producing vehicle protection system for unidentified customer Saab producing vehicle protection system for unidentified customer
Trending News
Video
x
Feedback