facebook
twitter
rss
account
search
search
 

McDonald's to put 20 million books in Happy Meals

Oct. 12, 2013 at 10:24 AM   |   Comments

OAK BROOK, Ill., Oct. 12 (UPI) -- U.S. fast-food chain McDonald's said 20 million Happy Meals in November will be served with a free book that promotes exercise and eating right.

The gift books will be packed into Happy Meals from Nov. 1-14, the Los Angeles Times reported Saturday.

McDonald's has tried the same idea in England and received an "overwhelmingly positive" response from parents, the Times said, quoting McDonald's officials.

Four titles will be offered, including "The Goat Who Ate Everything," about a goat that conquers some bad eating habits and "Deana's Big Dreams," about a diminutive dinosaur that learns to eat right and grows appropriately.

The books will also be available in an electronic format. McDonald's said it is working with DK Publishing to expand its literary offerings, which will be made available through the company's McPlay Happy Meal software program.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
EU demands solution to gas crisis EU demands solution to gas crisis
2
Raytheon to supply components for Israel's Iron Dome interceptor Raytheon to supply components for Israel's Iron Dome interceptor
3
Pepsi launches stevia-sweetened soda Pepsi launches stevia-sweetened soda
4
Shale boom driving gas prices lower, AAA says Shale boom driving gas prices lower, AAA says
5
General Dynamics continues modernizing submarine combat control systems General Dynamics continues modernizing submarine combat control systems
Trending News
x
Feedback