The Nashville Tennessean reported Thursday the company plans to add more stills and warehouse space with a construction project that will start his year and take about two years to complete.
"The demand for Jack Daniel's Tennessee Whiskey worldwide speaks volumes for the craftmanship and specialness of a spirit distilled from a small cave spring hollow in Tennessee," said Jeff Arnett, master distiller at Jack Daniel Distillery, in a statement.
The company currently has more than 430 employees at the distillery, the newspaper said.
Tennessee Department of Economics and Community Development Commissioner Bill Hagerty called the project "substantial."
The expansion also plays well with the state's new official designation for "Tennessee Whiskey," which is a label the state General Assembly has co-opted.
Legislation now designated "Tennessee Whiskey" as an appropriate label only for whiskey brewed in the state and processed with a charcoal mellowing, the newspaper said.
"This company is an American brand but, more importantly, a Tennessee brand well recognized across the world, making it a global ambassador for our home state," said Tennessee Gov. Bill Haslam in a release.
"Jack Daniel's is one of our most historic exports, and it helps us in our efforts to bring new Tennessee products to the world marketplace," he said.