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Porsche finds a new target audience: Kids

June 17, 2013 at 3:55 PM   |   Comments

STUTTGART, Germany, June 17 (UPI) -- German luxury sports car producer Porsche said it has set its sights on a new target audience: Children.

Specifically, Porsche said its new pedal-powered go-kart is for kids weighing no more than 110 pounds, the Los Angeles Times reported Monday.

For kids on the go, the new Porsche go-kart is top shelf all the way. The sticker price for the muscle-and gravity-powered jalopy with the tubular steel frame is $900.

In contrast, a new 918 Spyder hybrid Porsche sports car costs $845,000.

As such, consider the go-kart luxury training wheels for big spenders of the future, the Times said.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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