"This new plan will kick off our customers' ownership experience on the right foot and keep our strong sales momentum going," Dan Akerson, GM chairman and chief executive officer, said when announcing the plan at the automaker's 2013 annual stockholders meeting.
"We know that customers who service their vehicles at our dealerships are much more likely to purchase another GM product down the road," Akerson said. "It's all the more important to bring customers to our service facilities for routine maintenance to further enhance the quality and reliability of their GM vehicles."
For most 2014 model year vehicles, Chevrolet, Buick and GMC dealers will provide an oil-and-filter change, four-wheel tire rotation and a 27-point vehicle inspection based on the vehicle owner's manual maintenance schedule and oil life monitoring system, GM said Thursday in a release.
The program covers as many as four service visits in the 24-month period or 24,000 miles, whichever comes first, and is transferable to subsequent owners. Customers who already bought or leased a 2014 model year vehicle will receive the scheduled maintenance program as well, officials said.
Some alternative-fuel vehicle plans do not include oil changes, and some performance vehicle plans do not include tire rotations when that service is not recommended, the automaker said.