facebook
twitter
rss
account
search
search
 

McDonald's franchises complain of too many deals

By United Press International   |   April 17, 2013 at 8:32 AM   |   Comments

| License Photo
McDonald's franchise operators in the United States are frustrated with mandates from headquarters to push low-margin sales, a survey found.

"Every quarter we sell a smaller percentage of our menu at full (and profitable) price," one respondent to the survey said in a comment.

Another wrote the company was "couponing like there is no tomorrow."

Other respondents said the McWrap sandwich was helping margins, but was, on the other hand, "an operational nightmare," that was slowing down service.

The Chicago Tribune reported Wednesday that the survey of 25 franchise operators was released by research firm Janney Capital Markets.

The 25 operators represent 180 McDonald's outlets, the newspaper said.

The numbers may look small, but the group represents franchise owners who operate 90 percent of the company's 14,000 U.S. outlets.

The survey shows some franchise operators frustrated with headquarters. U.S. president Jeff Stratton has recently said an emphasis on the low-margin Dollar Menu has kept restaurant traffic steady, even though franchise operators have said it could diminish profits.

McDonald's headquarters would not comment on the survey, citing a media "quiet period," in advance of a quarterly performance report, which is set for release on Friday.

© 2013 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
trending
2014: The Year in Music [PHOTOS]

2014: The Year in Music [PHOTOS]

Most Popular
1
Verizon will soon let you choose what TV channels you want to pay for Verizon will soon let you choose what TV channels you want to pay for
2
Etsy bans sale of items with Redskins name, imagery Etsy bans sale of items with Redskins name, imagery
3
Meggitt receives $17.7 million Army order for target systems Meggitt receives $17.7 million Army order for target systems
4
Organic food brand at Kroger's to hit $1B in sales Organic food brand at Kroger's to hit $1B in sales
5
Lockheed Martin opens technology center
Trending News
Video
x
Feedback