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Jan. 25, 2013 / 3:00 PM

Volkswagen sets up Super Bowl ad

NEW ORLEANS, Jan. 25 (UPI) -- German automaker Volkswagen has a teaser Super Bowl advertisement well ahead of the kick off, which is nine days away.

The ad features singer Jimmy Cliff urging a group of notable tantrum-throwing YouTube personalities in song to "get happy."

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The price of a 30-second Super Bowl ad for 2013 is $3.8 million, the Los Angeles Times reported Friday. A 60-second commercial costs $7.5 million with prices up about 7 percent from 2012.

The National Football League championship game has become a launching pad for advertising campaigns to the point that Super Bowl ads are a big part of the fun for many viewers on Super Bowl Sunday.

With the release Volkswagen joins others in the industry -- Toyota, Hyundai, Lincoln, Audi and Mercedes-Benz among them -- releasing a teaser ad that foreshadows what their Super Bowl ads might be.

The ad is considered a "teaser," but some might consider it a spoiler, given the surprise factor on Super Bowl Sunday has long been part of the day's mystique.

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Jimmy Cliff

Austin visits Ukraine, voices U.S. support against Russian aggression

Defense News // 2 years ago

Austin visits Ukraine, voices U.S. support against Russian aggression

Oct. 19 (UPI) -- U.S. Defense Secretary Lloyd Austin said Ukraine continues to have U.S. support against Russian aggression and is free to decide its own foreign policy during a visit to Kyiv Tuesday.

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Defense News // 2 years ago

Citing Russian occupation, U.S. signs new defense pact with Georgia

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Pentagon orders all civilian employees to be fully vaccinated by Nov. 22

Defense News // 2 years ago

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Army investigating suspected suicides of three Fort Drum soldiers

Defense News // 2 years ago

Army investigating suspected suicides of three Fort Drum soldiers

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Defense News // 2 years ago

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South Korean firm to supply rapid COVID-19 test kits to U.S. military

Defense News // 2 years ago

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Army tests MK-22 Precision Sniper Rifle at Fort Bragg ahead of fielding

Defense News // 2 years ago

Army tests MK-22 Precision Sniper Rifle at Fort Bragg ahead of fielding

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U.S. Navy, Bahrain partner to ramp up unmanned systems use

Defense News // 2 years ago

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Defense News // 2 years ago

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U.S. Space Force to take over SATCOM operations from Army, Navy

Defense News // 2 years ago

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