Volkswagen sets up Super Bowl ad

Jan. 25, 2013 at 3:00 PM

NEW ORLEANS, Jan. 25 (UPI) -- German automaker Volkswagen has a teaser Super Bowl advertisement well ahead of the kick off, which is nine days away.

The ad features singer Jimmy Cliff urging a group of notable tantrum-throwing YouTube personalities in song to "get happy."

The price of a 30-second Super Bowl ad for 2013 is $3.8 million, the Los Angeles Times reported Friday. A 60-second commercial costs $7.5 million with prices up about 7 percent from 2012.

The National Football League championship game has become a launching pad for advertising campaigns to the point that Super Bowl ads are a big part of the fun for many viewers on Super Bowl Sunday.

With the release Volkswagen joins others in the industry -- Toyota, Hyundai, Lincoln, Audi and Mercedes-Benz among them -- releasing a teaser ad that foreshadows what their Super Bowl ads might be.

The ad is considered a "teaser," but some might consider it a spoiler, given the surprise factor on Super Bowl Sunday has long been part of the day's mystique.

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