facebook
twitter
rss
account
search
search

United Colors tipping hat in jobless young

Sept. 18, 2012 at 5:30 PM   |   Comments

TREVISO, Italy, Sept. 18 (UPI) -- Italian clothing brand United Colors of Benetton's latest campaign ad is meant to draw attention to the productive lives of young people without jobs.

Featuring a contest the company is sponsoring to find the "Unemployee of the Year," a statement from United Colors of Benetton said it is trying to bring attention to the point "that being non-employed doesn't mean being useless, lazy or an anarchist."

In a contest organized by the company's Unhate Foundation, 100 winners will be given $6,526 each, the Los Angeles Times reported Tuesday.

Contest entrants, who must be unemployed and between the ages of 18 and 30, must submit a proposal for a project to benefit their communities.

The deadline for proposals is Oct. 14 and the winners will be chosen by voters online.

Work for youth has become a popular cause. Starbucks in June started a line of merchandise with the proceeds to go to Create Jobs for USA, a fund the company began.

Currently, the worldwide unemployment rate among those 15-24 is 12.7 percent, International Labor Organization data shows.

The U.S. recession alone erased 2.7 million jobs that generally were filled by youth, the newspaper said.

© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Most Popular
1
Army receives first advanced CH-47F helicopter variant
2
'No U.S. ban' on Iraqi oil, spokeswoman says
3
U.S. gas prices should continue drop, AAA says
4
Hungary's MOL bullish about future
5
Auto sales grow 11% in July, Chrysler sales surge 20%
Trending News
Video
x
Feedback