Capital One, known for its "what's in your wallet?" television commercials, agreed to pay $210 million for deceptive sales tactics, The New York Times reported Wednesday.
About $140 million of the settlement will be returned to customers. The CFPB, which was created with passage of the Dodd-Frank financial overhaul bill in July 2010, charged the firm with misleading customers to sell payment protection and credit monitoring.
Payment protection is designed to take over credit card payments if the cardholder loses a job and forgive debts if the cardholder dies.
Regulators said the insurance services were sold improperly, sometimes to cardholders who did not have jobs. Some vendors signed customers up for the services without telling them, the Times reported.
Capital One said various vendors committed the misdeeds, but Ryan Schneider, the bank's president of credit cards, said Capital One was "accountable for the actions that vendors take on our behalf."