account
search
search

Spending for Mother's Day up this year

  |   May 11, 2012 at 2:21 PM
| License Photo
WASHINGTON, May 11 (UPI) -- Mother's Day spending is expected to increase by 8 percent from last year, a U.S. survey found.

The National Retail Federation survey of 8,700 consumers indicated that spending for Mother's Day -- Sunday --will total about $18.6 billion.

On average, $152 per mom is expected to be spent and that category includes grandmothers aunts and daughters, USA Today reported Friday.

"Mother's Day has become a more wide-reaching event," said Robert Passikoff, president of customer loyalty consulting firm Brand Keys.

That makes the day a "real opportunity for retail," he said.

Related UPI Stories
© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
x
Feedback