Spending for Mother's Day up this year

May 11, 2012 at 2:21 PM
| License Photo

WASHINGTON, May 11 (UPI) -- Mother's Day spending is expected to increase by 8 percent from last year, a U.S. survey found.

The National Retail Federation survey of 8,700 consumers indicated that spending for Mother's Day -- Sunday --will total about $18.6 billion.

On average, $152 per mom is expected to be spent and that category includes grandmothers aunts and daughters, USA Today reported Friday.

"Mother's Day has become a more wide-reaching event," said Robert Passikoff, president of customer loyalty consulting firm Brand Keys.

That makes the day a "real opportunity for retail," he said.

Related UPI Stories
Latest Headlines
Trending Stories
American Apparel files for Chapter 11 bankruptcy
Womb transplants begin in U.K. after Sweden's success
Gay Vatican priest comes out day before Pope Francis begins synod on family issues
Scientists find roadmap that may lead to 'exercise pill'
Nobel Prize in medicine awarded to parasitic disease scientists