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Spending for Mother's Day up this year

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First Lady Michelle Obama works on craft projects with children from military families during a luncheon for military families for Mother Day at the White House in Washington on May 10, 2012. UPI/Kevin Dietsch
First Lady Michelle Obama works on craft projects with children from military families during a luncheon for military families for Mother Day at the White House in Washington on May 10, 2012. UPI/Kevin Dietsch 
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Published: May 11, 2012 at 2:21 PM

WASHINGTON, May 11 (UPI) -- Mother's Day spending is expected to increase by 8 percent from last year, a U.S. survey found.

The National Retail Federation survey of 8,700 consumers indicated that spending for Mother's Day -- Sunday --will total about $18.6 billion.

On average, $152 per mom is expected to be spent and that category includes grandmothers aunts and daughters, USA Today reported Friday.

"Mother's Day has become a more wide-reaching event," said Robert Passikoff, president of customer loyalty consulting firm Brand Keys.

That makes the day a "real opportunity for retail," he said.

PHOTOS: Mother's Day

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