WASHINGTON, May 11 (UPI) -- Mother's Day spending is expected to increase by 8 percent from last year, a U.S. survey found.
The National Retail Federation survey of 8,700 consumers indicated that spending for Mother's Day -- Sunday --will total about $18.6 billion.
On average, $152 per mom is expected to be spent and that category includes grandmothers aunts and daughters, USA Today reported Friday.
"Mother's Day has become a more wide-reaching event," said Robert Passikoff, president of customer loyalty consulting firm Brand Keys.
That makes the day a "real opportunity for retail," he said.
|Additional Business News Stories|
ALGIERS, Algeria, May 24 (UPI) --Algeria's government is under pressure to ease its foreign energy investment laws after BP warned it may delay important projects in the North African state.
ARLINGTON, Va., May 24 (UPI) --BAE Systems has received a two-year contract extension from the U.S. Army Space and Missile Defense Command to support its Future Warfare Center.