The new iPad with the frequently touted Retina display was launched Friday, March 16. On Monday, Apple announced sales had topped the 3 million mark.
Apple's statement did not address the controversy surrounding the device's temperature while operating. Media reports say the device operates 10 to 18 degrees hotter than its predecessor.
Sales, however, are very hot. "The new iPad is a blockbuster ... the strongest iPad launch yet," said Philip Schiller, Apple's senior vice president of Worldwide Marketing in a statement.
The iPad is available in 12 countries and is slated to be available in 24 more by Friday.
It sells between $499 and $829, depending on the model with the 4G LTE system "supported only on AT&T and Verizon networks in the United States and on Bell, Rogers, and Telus networks in Canada," Apple said, adding, "data plans are sold separately."