McDonald's expands its breakfast fare

March 10, 2012 at 2:25 PM   |   Comments

| License Photo
OAK BROOK, Ill., March 10 (UPI) -- U.S. fast food giant McDonald's is trying to take bigger share of the restaurant industry's breakfast dollars, starting in New England, industry experts said.

"I don't think starting in New England is by accident. McDonald's has got to react to competition," said Ron Paul, president of the restaurant consulting firm Technomic Inc., referring to the roll out of scones, banana bread, muffins and danish at the hamburger chain's stores in the Northeast.

The expanded breakfast menu, some say, is a direct response to the success of Dunkin' Donuts.

With the McCafe already in place as a chance for the chain to capture the attention of coffee drinkers, the pastries will be offered throughout the day, not just during breakfast hours, The Boston Globe reported.

"It's all part of over seven years of growth that's unprecedented in the industry,'' said Dennis Lombardi, executive vice president of WD Partners, a restaurant design consulting firm.

"If I wanted to just get coffee and a scone, McDonald's wasn't on my radar screen before,'' Lombardi said.

Topics: Ron Paul
© 2012 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
Recommended UPI Stories
Featured UPI Collection
Celebrity Couples of 2014 [PHOTOS]

Celebrity Couples of 2014 [PHOTOS]

Most Popular
Tony Hayward: Kurdish oil sector open for business Tony Hayward: Kurdish oil sector open for business
Pay up, Gazprom tells Ukraine Pay up, Gazprom tells Ukraine
Creator of 'Honey Badger Don't Care' brand sues for trademark infringement Creator of 'Honey Badger Don't Care' brand sues for trademark infringement
Rheinmetall, KBR in joint venture bid for British defense entity
Starbucks testing smaller Frappuccinos Starbucks testing smaller Frappuccinos
Trending News