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YouTube buys RightsFlow

Dec. 10, 2011 at 11:52 AM   |   Comments

SAN BRUNO, Calif., Dec. 10 (UPI) -- Internet video firm YouTube said it had purchased a New York firm, RightsFlow, that will help it manage music licensing rights.

RightsFlow currently handles U.S. rights for 30 million songs, The Los Angeles Times reported Saturday.

YouTube, owned by Google Inc., has long had troubles with music publishers who have challenged the firm on the rights to music played in various videos, the newspaper said.

"By combining RightsFlow's expertise and technology with YouTube's platform, we hope to more rapidly and efficiently license music on YouTube," said YouTube product manager David King in an online posting.

Financial details of the acquisition were not disclosed.

Topics: David King
© 2011 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.
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