After the Wall Street Journal reported Apple was seeking to create a short-list of successors to replace Jobs, the CEO called the report "hogwash," InformationWeek reported.
The Journal called the conversations about a Jobs replacement "informal." Even that was rebuked by Jobs.
Speculation about replacing the CEO at Apple is entirely based on Jobs' health, which has been a closely guarded topic at Apple, but includes Jobs' bout with pancreatic cancer, which was announced in 2004, and his liver transplant, which became known in 2009, despite the company's efforts to keep that under wraps.
Jobs went on medical leave again this year, leaving observers to guess what may be ailing him. Common guesses include reassurance of the cancer and complications from the liver transplant.