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Ballmer details price of piracy in China

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Steve Ballmer, Chief Executive Officer, Microsoft Corporation, has continued to highlight the problem of pirated software in China. UPI/Ron Sachs/Pool 
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Published: May 26, 2011 at 1:35 PM
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BEIJING, May 26 (UPI) -- Microsoft Corp. Chief Executive Officer Steve Ballmer, speaking in Beijing, said pirated software remains a major problem in China.

Ballmer met with Vice Premier Wang Qishan, who told him China had "significant results" with a national campaign to crack down on piracy, The Wall Street Journal reported Thursday.

But Ballmer revealed numbers that outlined Microsoft's struggles with piracy in China, which is expected to become the largest computer market in the world next year.

Ballmer said Microsoft's revenue in China in 2011 is expected to be 5 percent of what it takes in in the United States, despite the 71 million computers Chinese consumers are expected to buy this year.

The company's revenue from China is smaller than it makes in the Netherlands, which has a population of 17 million people, the Journal said.

"We're literally talking about an opportunity that is billions of dollars today," Ballmer said.

Ballmer dismissed the idea that consumers in China were too poor to pay full price for a computer with licensed software.

"I'm not saying everybody in China could afford to buy a PC. ... But if you can, you could afford the software," he said.

Topics: Steve Ballmer, Microsoft
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