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Groupon breaks into movie deals

March 16, 2011 at 1:18 PM

CHICAGO, March 16 (UPI) -- Groupon Inc. said its first movie ticket deal would be the start of a beautiful friendship between Hollywood and the online deal maker.

"It's a strong start to what will hopefully be deep and mutually beneficial relationships with movie studios and theatrical exhibitors," said Groupon President and Chief Operating Officer Rob Solomon, referring to discounts the firm is offering for "The Lincoln Lawyer," which opens Friday, Crain's Chicago Business reported.

Groupon said that 400 tickets for the film, which stars Matthew McConaughey and Marisa Tomei, had been sold for $6 each through in several major cities in a deal arranged with filmmaker Lionsgate and production firm Lakeshore Entertainment of Vancouver, British Columbia.

Lionsgate vice chairman Michael Burns called Groupon the "perfect online partner." Online discounts were as sign of "things to come," he said.

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