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Google to 'demote' some sites in search

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An imitation Web site for Google, Goojje, has emerged in China as the country faces off against the real Google over its local operators in Beijing on January 29, 2010. The new Goojje search engines was launched in China after Google announced it would pull out of the country. The logo of Goojje is a play on Google's Chinese name "Gu Ge", substituting "jie" for, the Chinese word for older sister, for "ge", which means older brother. "Sister was very happy when brother gave up the thought of leaving and stayed for sister," the inscription explanation on the website reads, mocking Google's decision to leave China. UPI/Stephen Shaver 
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Published: Feb. 25, 2011 at 1:47 PM
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MOUNTAIN VIEW, Calif., Feb. 25 (UPI) -- U.S. search giant Google says it will make changes to demote "low-quality" or "shallow" Web sites from search results, a move aimed at "content farms."

The change to the company's search algorithm, which will affect around 12 percent of Google search queries, comes following pressure from the media industry and many of Google's users, the British newspaper The Guardian reported Friday.

Google has been criticized for allowing content farm sites like Demand Media -- sites that churn out thousands of articles a day based on popular search terms -- to "pollute" its results.

"This update is designed to reduce rankings for low-quality sites -- sites which are low-value add for users, copy content from other Web sites or sites that are just not very useful," Google said in a blog posting.

The move is seen as part of Google's attempt to attract news organizations and other "high-quality" content producers, The Guardian said, after some publishers' content slipped down in Google search results as the impact of content farms grew.

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