PPG Industries said its latest annual survey on car colors put silver well ahead of the pack with 31 percent of U.S. cars sporting a silver paint job.
It was the 10th consecutive year silver, including charcoal and gray, topped the list. Following silver, the car-buying public's taste has fluctuated over the years, The Detroit News reported Wednesday.
Virtually equal numbers of buyers -- 18 percent each -- chose black or white cars from the 2010 model line-ups. Red was chosen 11 percent of the time, followed by blue at 10 percent.
It was an off-year for green. The most popular color of 1994 came in last with 4 percent of buyers choosing one if its variations.
That was the year silver began to make its move. Silver was at 8 percent in 1994 and 20 percent in 2008. "There's clearly been a significant strengthening of silver's popularity in recent years," PPG manager of color styling Jane Harrington said.
There are also trends within the trends. Buyers of luxury cars rarely choose a flashy color, whereas "If you buy a VW Bug, you might want to brighten it up with a fun color," Harrington said.