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Margaritaville gets nod for $100M resort

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Jimmy Buffett performs during the 2006 New Orleans Jazz & Heritage Festival at the New Orleans Fair Grounds May 6, 2006. The festival is the first major musical event to be held in New Orleans since Hurricane Katrina devastated the area last year, leaving vast areas of the city still uninhabitable. (UPI Photo/Judi Bottoni) 
Published: April 8, 2010 at 1:43 PM
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HOLLYWOOD, Fla., April 8 (UPI) -- The city of Hollywood, Fla., said it would give the first shot at a $100 million beach resort development project to Margaritaville Enterprises.

The Miami Herald reported Thursday that it came down to a choice between the themes of "Cheeseburger In Paradise," and "Somewhere Over the Rainbow," the themes proposed, respectively, by Margaritaville and Planet Hollywood.

It was also billed as a choice between songwriter Jimmy Buffet and Planet Hollywood investors Sylvester Stallone and Bruce Willis, but Mayor Peter Bober said it was a more practical decision than choosing favorites.

"This is very valuable land. It belongs to the public. Every year this land remains vacant becomes money the city loses," Bober said.

Margaritaville has 90 days to negotiate concrete deals with the city or the city could choose to start the selection process over again or offer to negotiate with Planet Hollywood, the newspaper said.

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