UPI en Español  |   UPI Asia  |   About UPI  |   My Account
Search:
Go

Chrysler CEO talks of changes

|
 
Published: Feb. 17, 2010 at 3:40 PM

AUBURN HILLS, Mich., Feb. 17 (UPI) -- Sergio Marchionne, chief executive officer of U.S. automaker Chrysler, said the mid-sized Sebring is being transformed to the point where it needs a new name.

"We've rolled up our sleeves and have torn apart that architecture. You'll see a completely different animal. We're having a discussion about what name this animal should have. The jury is still out," Marchionne said, the Detroit Free Press reported Wednesday.

The project is one of several Chrysler is planning to convince the public it can keep up after years of underfunded research and development, the newspaper said.

Chrysler is also overhauling the Dodge Avenger and looking to combine the strengths of Chrysler and Fiat to launch a new Lancia Delta.

"In Europe, Lancia is an undersize, underdeveloped brand with nothing bigger than the Delta. Chrysler, which has true global reach, has nothing smaller. Put them together and you have a full line-up," Marchionne said.

Topics: Sergio Marchionne
© 2010 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Order reprints
Join the conversation
Most Popular Collections
'Star Trek Into Darkness' screening NBC upfronts Met Ball 2013
'Great Gatsby' premieres in New York Spire raised on top of One WTC 2013: Celebrity break ups and divorces
Additional Business News Stories
1 of 14
The 2013 Billboard Music Awards
View Caption
Singer Miley Cyrus arrives at the 2013 Billboard Music Awards held at the MGM Grand Hotel in Las Vegas, Nevada on May 19, 2013. UPI/Jim Ruymen
fark
Educators worry that students pretending to assassinate each other could lead to real violence,...
Not news: Woman can't find changing table for infant News: Staff gets upset when she changes diaper...
Dear Americans, please stop eating healthy. Sincerely, the Food Industry
Manager of Chicago's Navy Pier rides Ferris wheel to world record, gets off and tumbles into water...
Someone bravely tried the new Taco Bell breakfast tacos so you don't have to
Blind gunslinger is told he's hitting his targets "80 or something percent" these days, up from...