The Dip & Squeeze package allows users to either peel back the lid for easy dipping, or tear off the tip to squeeze onto foods, company officials said in a release Friday.
William Johnson, H.J. Heinz Co. Chairman, President and CEO, said the new package holds three times as much Heinz Ketchup as the traditional packet.
"For more than a century, product and packaging innovation based on a thorough understanding of what consumers want has been a critical part of the great success of Heinz Ketchup," Johnson said. "Heinz Ketchup's Dip & Squeeze product is just the latest milestone in our long history of packaging innovation."
Also new are reductions in sodium across Heinz's base ketchup line to answer consumer demand for lower-sodium products and the Simply Heinz Tomato Ketchup, made with sugar, for the retail market.