Procter & Gamble to test eStore

Jan. 15, 2010 at 11:35 AM
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CINCINNATI, Jan. 15 (UPI) -- U.S. home products giant Procter & Gamble Co., said Friday it would test an online retail outlet in conjunction with e-commerce specialist PFSweb Inc.

The outlet will be named eStore and feature P&G products exclusively to U.S. customers. If the pilot project works as planned, P&G said it would launch a fully operational Internet store this spring.

The initial test of the Web site will be open to 5,000 customers "that will begin in the coming weeks," the company said in a release.

"We are very excited about the eStore's potential to reach more consumers and create new online experiences and innovations that build our brands online," said Kirk Perry, P&G's vice president, North America.

"Consumers today also want to be 'in-the-know' about upcoming new products and advancements and be able to readily gain access to promotional offers and other new and exciting product information," said PFSweb's Chief Executive Officer Mark Layton.

"We will power the eStore through the Demandware e-commerce platform with best-of-breed features and functionality," he said.

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