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Media revenue streams in modern shift

WASHINGTON, Dec. 16 (UPI) -- Revenue among U.S. newspapers and radio stations has dropped sharply, while Internet and television have flourished, the Census Bureau said Wednesday.

From 2007 to 2008, revenue among newspapers fell 8.3 percent to $43.9 billion, a far steeper drop than the 2.7 percent decline in 2007.

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Newspaper publishers reported advertising revenues fell 10.2 percent last year, while revenue from subscriptions fell only slightly from $8.3 billion to $8.2 billion.

Revenue for radio stations, meanwhile, fell 6.7 percent to 12.7 billion in 2008.

Cable television and Internet concerns saw revenue rise 10.1 percent and 19.6 percent, respectively in the same year, the bureau said.

"When we measure information as a commodity, it allows us to track trends in various industries, such as newspaper publishers, motion picture and sound recording industries, and radio and television broadcasting," Mark Wallace, chief of the Service Sector Statistics Division at the Census Bureau said in a release.

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