Gomez set to star in Sears clothing ads

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HOFFMAN ESTATES, Ill., July 30 (UPI) -- U.S. actress and singer Selena Gomez has signed up to star in Sears's back-to-school clothing ad campaign, aimed at teens and tweens, the retailer said.

"Music and fashion are two of the ways I really get to express myself," Gomez, 17, the star of TV's "Wizards of Waverly Place," said in a statement. "I think a lot of kids my age feel the same way. How I am feeling on any given day really influences the type of music I listen to and how I dress ..."

"For teens and tweens, fashion says a lot about their personalities -- and back-to-school is a perfect time for them to define their look," added Melanie Henson, chief marketing officer for Sears Apparel.