Mobile UPI  |   About UPI  |   UPI en Español  |   UPI Arabic  |   UPIU  |   My Account
Search:
Go

Fiat's challenges become Chrysler's

|
|
 
  
Jim Press, vice chairman and president of Chrysler LCC, introduces the Fiat 500 as he talks about new cars being introduced this year during the New York International Auto Show held at the Jacob Javits Convention Center on April 8, 2009 in New York City. Chrysler and Fiat are in negotiations to form an alliance as a way to save the struggling auto makers. (UPI Photo/Monika Graff) 
License photo
Published: June 24, 2009 at 4:33 PM
Advertisement

AUBURN HILLS, Mich., June 24 (UPI) -- The challenge for the new Chrysler Group LLC may be to build a profitable mid-size vehicle for U.S. consumers, an auto industry analyst said.

"The biggest 'if' in this whole plan is how to develop the midsized sedan," said John Wolkonowicz at HIS Global Insight. Changes are already under way at the company resurrected from the bankrupt Chrysler LLC, which was taken over by Fiat of Italy two weeks ago.

Among them is Chrysler Group's intention to establish an American-made Alfa Romeo, which would compete with European luxury cars sold in the United States.

"In Europe the Alfa does go up against those other luxury brands fairly successfully," Wolkonowicz told the Detroit Free Press Wednesday.

On the other hand, a previous marketing partnership between Fiat and Chrysler only sold about 8,000 Alfas in the United States a year between 1990 and 1995.

Chrysler Group also plans to produce the diminutive Fiat 500 at its plant in Toluca, Mexico, which would be sold in the United States as the 500, dropping Fiat from its name.

"The Fiat name doesn't play in the U.S. and Fiat knows it," industry analyst Jim Hall at 2953 Analytics told the newspaper.

Topics: Chrysler Group
Recommended Stories
© 2009 United Press International, Inc. All Rights Reserved. Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent.

Order reprints
  
Join the conversation
Most Popular Collections
Protesters, police clash at NATO summit Notable deaths of 2012 2012 Billboard Music Awards
The 137th Preakness Stakes Annual Solar eclipse occurs in U.S. Chen Guangcheng arrives in the U.S.
Additional Business News Stories
1 of 29
FORT LAUDERDALE HOSTS FLEET WEEK
View Caption
Crew members of the USS Kearsarge, Bryane Ingram, Timothy Williams, Curtilious Ingram and Yosuf Hill (l to r) prepare for shore leave shortly after docking at Port Everglades in Ft. Lauderdale, Florida on April 30, 2007. The Kearsarge and her crew will participate in Fleet Week USA as part of the McDonalds Air and Sea Show. (UPI Photo/Joe Marino-Bill Cantrell)
fark
Sorry about the 5 years you spent in prison because I falsely accused you of rape. Wanna be friends...
Woman fined for damaging telemarketer's hearing after blowing whistle into phone. Whatever the fine...
Hottest new game show around: School Food or Prison Food? Warning: may induce nausea and vomiting...
Old and busted: Low-carb junk food. New hotness: Gluten free junk food
A word to the wise: Burning down Home Depot won't save your friend's hardware store
Teen cancels order at taco stand. Naturally, someone tries to run him over