The court ruled that a company in Gothenburg, Sweden, Vastra Frolunda, already had claim to the double-G logo that is known the world over as a symbol of the fashion company.
Gucci, a widely pirated brand, will have to get by without trademark protection in Sweden, Tidningarnas Telegrambyra reported Monday.
Gun Gabrielsson, owner of the Swedish firm, wouldn't comment on the ruling.
"We are very busy at the moment. I do not have anything to say at all on the subject," she told a reporter who called for a comment.