Sales give consumers the edge

NEW YORK, Nov. 28 (UPI) -- Sales on Black Friday are shopper-friendly, giving U.S. consumers the edge as stores, wary of excess inventory, push discount deals, a consumer adviser said.

Retailers are "pulling out all the stops," consumer adviser Regina Lewis said Friday on "Good Morning America," ABC News reported.

The holiday sales season will be "a rough time for retailers," Lewis said, but "good for consumers"

Lewis suggested shopping online for deals and snapping up items before inventory runs out. Stores are "managing inventory so closely, you could get shut out," she said.

One simple step could also provide consumers with even more of an edge, she said.

"Today is the day to do your homework. Price, comparison shop. That single step can save you on average 35 percent per item," she said.