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Snapple co-founder dies at 85

Sept. 21, 2008 at 4:20 PM   |   Comments

GREAT NECK, N.Y., Sept. 21 (UPI) -- Hyman Golden -- co-founder of Snapple Beverage -- has died at age 85 in Great Neck, N.Y., from complications of a stroke, his family says.

In 1972, Golden and two partners took a small investment and turned it into a beverage business that eventually competed with industry giants such as Coca-Cola and PepsiCo., The New York Times reported Sunday.

In 1994, Quaker Oats bought Snapple for about $1.7 billion when it had annual sales of $700 million and could be found in delis, stores, machines and homes throughout the country, the Times reported.

Golden, who died Sept. 14, was born in Passaic, N.J., working first as a window-washer for his father, a Romanian immigrant, said his daughter, Sharon Golden Brenner.

He later worked as a business broker and in 1972 formed Unadulterated Food Products with his brother-in-law, Leonard Marsh, and Arnold Greenberg, who ran a health food store in Manhattan.

In 1980, the company introduced a line of juices with the Snapple name, which came from one of its products, a carbonated juice with a "snappy apple taste."

Golden is survived by his wife Mitzi, three children and seven grandchildren.

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