Kellogg lands Phelps for cereal gig

Aug. 29, 2008 at 1:33 PM
1 of 12
| License Photo

CHICAGO, Aug. 29 (UPI) -- You won't be seeing U.S. swimmer Michael Phelps among the Olympians on the Wheaties box -- he has a new cereal home.

The hot, record-setting Olympic swimmer who won eight gold medals at the Beijing Games, was signed by Kellogg, who beat General Mills to the punch.

Phelps, who holds a total of 14 Olympic gold medals and two bronze, plus seven world records, will appear exclusively on Frosted Flakes and Corn Flakes, Kellogg announced in Chicago Friday.

General Mills signed gymnast Nastia Liukin and decathlete Brian Clay instead for the Wheaties gig.

Related UPI Stories
Latest Headlines
Trending Stories
House Majority Leader Kevin McCarthy drops bid for speaker
WikiLeaks offering $50K for video of Afghan hospital bombing
Murdoch sorry for implying Obama's not a 'real black president'
Reid sues exercise companies over eye injury
Lumber Liquidators to pay $10M in DOJ settlement