NEW YORK, April 30 (UPI) -- Juicy Couture filed suit against Victoria's Secret in a New York federal court, claiming the lingerie giant stole its idea to print words on women's behinds.
California-based Juicy Couture has accused Victoria's Secret of capitalizing on its trendy idea to print logos on the backsides of pants, a style typically worn by women in their late teens and early 20s, the New York Daily News reported Wednesday.
Juicy's suit, filed Tuesday, claims Victoria's Secret also copied their idea to sell merchandise in packages that look like lollipops, ice cream cones and bon bons.
The suit also accuses the apparel giant of using misleading trade methods in an attempt to profit from Juicy's success, the report said.
Juicy reportedly is seeking three times the amount of money Victoria's Secret made on allegedly stolen ideas. The company also wants all clothes based on stolen ideas to be destroyed, the Daily News said.
Victoria's Secret declined to comment on the suit immediately, report said.