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U.S. markets recover from steep losses
MONTVALE, N.J., Feb. 17 (UPI) -- Hoping to increase U.S. sales, German automaker Mercedes is planning a $100 million advertising campaign, it was reported Sunday.
The ad buy will promote its C-Class sedan and M-Class premium SUV, Automotive News Europe reported.
Instead of making local ad buys, Mercedes will redirect advertising money to pay for nationwide TV spots.
"There is just so much TV advertising out there, and we have to tell our story in compelling ways," Steve Cannon, vice president of marketing for Mercedes-Benz USA, was quoted as saying.
Luxury car rival BMW, meanwhile, will spend no more than a quarter of its advertising dollars on TV spots, an executive said.
Jack Pitney, BMW's vice president of marketing, said the company will focus on Internet advertising, interactive marketing and newspaper ads.
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CANBERRA, Australia, May 23 (UPI) --
Australia has passed legislation establishing the $10 billion Clean Energy Finance Corp. to provide grants and government investment to green projects.
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ORLANDO, Fla., May 23 (UPI) --
The U.S. Air Force has added Lockheed Martin to its list of companies for support of its medical services worldwide.
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The housing inventory rose slightly in April, which is unusual in the middle of the spring sales season. The uptick may be the result of rising seller confidence and it should ease concerns that the super tight inventory levels of the last six months...
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What if Europe turned out to be the new Japan?
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