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U.S. markets recover from steep losses
DETROIT, Dec. 21 (UPI) -- General Motors Corp., with slumping sales and grumpy dealers, ceded nearly all control of nearly $500 million in regional advertising to its dealers.
The concession came after GM was pressured by dealers who said they wanted the freedom to select their own ad agencies and develop regional campaigns, the Detroit News reported Friday.
The automaker currently requires its 750 dealer groups to use company-selected ad agencies, which produce commercials and other types of ads controlled by the automaker.
Dealers can begin selecting their own ad agencies beginning April 1.
"There was a lot of discontent among the dealers in that they didn't have many options," John McEleney, an Iowa dealer selling the Chevrolet, Buick, Pontiac and Cadillac brands, told the News. "GM determined it just wasn't working."
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